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About Us hero image, why we created Squeeze The Day - Financial Literacy for Kids That Builds Money Confidence for Life

Our Story

Squeeze The Day started because I wanted to pass on the money lessons I was lucky enough to learn growing up.

From a young age, I learned the importance of earning money, saving for goals, budgeting carefully and understanding the value of every dollar. Those simple lessons shaped the way I think about money today, and I wanted my own children, Eden and Luke, to have the same opportunity.

As a parent, I realised that many families want to teach their kids about money but aren't always sure where to start. The truth is, most of us were never taught these skills ourselves.

That's why my twin brother and I started Squeeze The Day. We taught this programme in schools many years ago and have refined the product as technology has evolved.

We believe the best time to build smart money habits is when kids are young. They're curious, eager to learn and form habits that can stay with them for life. The earlier we start, the easier it is to help kids develop confidence, responsibility and a healthy relationship with money.

Squeeze the Day is designed to make those conversations simple, practical and fun, helping families learn together through real-life activities and challenges.

Our mission is simple: to help raise a generation of kids who earn and save money, understand the value of money and feel confident making smart decisions with it.

Thanks for being here.

Craig